About Joe Hubbard: Digital Marketing Specialist & SNS Content Creator in Calgary
In today's hyper-connected world, digital marketing has transformed how brands engage audiences—but it's also created unprecedented competition. As a digital marketing specialist with a passion for authentic storytelling, I help businesses cut through the noise with targeted SNS content creation and value-driven strategies that foster real connections.
My Journey: From Photography in South Korea to Influencer Marketing Expertise
After graduating from university, I embarked on a four-year adventure living overseas, primarily in South Korea, where I started in education. My love for photography and videography—honed through personal projects—led me to a pivotal opportunity during my travels.
I joined a non-profit organization dedicated to showcasing Korea's rich culture and sparking intercultural dialogue between locals and expats. This role seamlessly bridged my visual storytelling skills into digital marketing and SNS management. Over two years, I:
Created compelling content to highlight hidden gems across Korea, driving engagement and cultural exchange.
Sourced UGC (user-generated content) to amplify authentic voices.
Collaborated with content creators on high-impact campaigns, including a standout partnership with the Gangnam city government for an influencer medical tour that boosted tourism and media buzz.
These experiences taught me the power of influencer marketing and community-driven content in building trust and loyalty.
Returning to Canada: Thriving in Digital Marketing & SNS
The COVID-19 pandemic brought me back to Canada, where I pivoted to remote online ESL education before diving headfirst into the field I adore. Today, as a Senior Marketing Specialist at leading home energy retailer, I lead SNS content creation initiatives that drive measurable results for energy brands.
I'm also proud to be a Panasonic Storyteller, capturing stories through innovative videography and photography. Learn more about my Panasonic adventures here.
Why Partner with Me for Your Digital Marketing Needs?
Proven Track Record: From non-profit campaigns in South Korea to corporate SNS management in Canada, I've delivered content that sparks conversations and conversions.
Holistic Expertise: Blending photography, videography, UGC strategies, and influencer marketing for multi-channel impact.
Targeted & Value-Focused: In a competitive Toronto market, I craft personalized digital marketing plans that resonate with your audience.
Local Insight: Serving Toronto and beyond, with a global perspective on cultural trends.
Whether you're a startup seeking SNS growth or an established brand ready for influencer collaborations, my approach ensures your content doesn't just connect—it converts.
Ready to Elevate Your Brand?
Let's chat about how my digital marketing specialist skills can transform your SNS presence. Contact me today for a free consultation on influencer marketing or UGC content strategy in Toronto.
Based in Calgary, Canada. Specializing in digital marketing, photography/videography, SNS content creation, and influencer marketing services nationwide.